$DFFN $SNAP and Perfection in Trading

 

With all the craziness this week again with our Daughter I was only really able to watch on Friday around noon. She must have been going through a growth spurt up 40 min to eat and be changed and then back down for a 40 min nap.

When I had a free second I opened up Trade Ideas to see what the scans were pulling up and I started checking the charts of the volatile stocks. $SNAP and $DFFN were on the list.SNAP.JPG

$SNAP looked like it was primed for a reversal at just below 19 and it being a Friday. So I tweeted out the potential reversal coming. Sure enough from the low of the day around 18.75 it ran up a good $1 before selling off again. These are the patterns that I love and have found success. $DFFN had a similar pattern after the big run up in the day as you can see below.DFFN

When DFFN wentdoe to just below 3 at 2.94 it was the perfect time for the reversal. Then as it approached 3.30 and tested the breakout with the shorts covering a great time to catch the run up.  These are two charts that I look for when I’m trading. As always I say  Carpe Profit and lock those profits to make sure you dont give the market back profits.

Now there are times when you will trade and your executions and timing wont be perfect. This week has reminded me that perfection is something you can aspire to achieve however it is inevitable that you will not be perfect. As I wanted to get the book of to editing on Friday I quickly discovered there was more work to be done on formatting and my daughter did not let that happen.

I want that book to be at the publisher but sending it before it is ready is not prudent. In the same way that waiting for prime entry into a trade is important. When you rush it and hope that it goes the direction you want you can minimize your profit or even lose. So remember that even though it can be frustrating to have to wait for those right set ups it is all worth it to be patient.

The patience in life begins today. Let things unfold in the manner they will. Don’t force trades or life. The more you can practice not forcing perfection and using patience will allow you to thrive in all areas of your life and your trading.

This time with my newborn daughter is allowing me to reflect about my trading and realize that the ability to trade each day is a priveledge and the time that I will have coming soon to get into trades will be cherished and I will be a sniper for the right set ups and not force trades. It just isnt worth it.

You can make your dreams reality with hard work to change your own future. Start Today!

And if you reach out to me and I dont respond immediately please don’t take it personally as I might get to it at a 2 or 3 am feeding while reading on my phone.

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter (@jane_yul), Instagram (missairplanejane), LinkedIn and Facebook (@sugarairplanejane). carpeprofit@gmail.com or YouTube

Working on my book  to be released this spring of 2017 available on Amazon. If you want me to email you as it is available shoot your name over to carpeprofit@gmail.com

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. Discount code BARRIE4ALPHA for 15% of 1st month or year that 

For my charting and level 2 I use Equityfeed.

This blog is for information purposes. I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

 

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$CATB, Trading and Being A Full Time Mom

I forgot how labor intensive a newborn is since taking care of our daughter is truly a labor of love. I knew it was hard work, but forgot all the effort and work and remembered the good times with daughter #1.

This week has been tough on me as I have been dealing with a bunch of hormonal changes. I know that this is related to hormones because when I have an emotion joyful or sad I ended up in tears. Not my normal reaction to be crying at the drop of a hat.

As I have told you before when you head is not clear or life is taking over don’t trade as it will probably result in losses with you mind not present on the trade. Well that is what I did again this week and concentrated on the book.

This week with my best friend in town to help with the baby, we concentrated on brainstorming for titles for the book. Thanks to the help of my hubby, best friend and twitter followers I narrowed it down and will reveal it soon. The ultimate title was with help from a twitter follower and he will be receiving a free signed copy at release. If you want to be added to the pre-order release list please shot me an email at carpeprofit@gmail.com

The pyschology aspect of trading is very important as the only person you are in competition with while you are trading is yourself. You want to be a better trader today than you were yesterday. That means you need to be aware of yourself and your thought processes. If you have a bunch of personal stuff going on that is distracting your brain. Take time to study the market. It will only help you.

Once we had the title down I could come back to watching the market at open. Friday I watched $CATB and it performed just as expected. I was watching the premarket movers on Trade Ideas scanner and I saw CATB as a big mover from Thursday. I set a premarket price alert to pop up once the premarket high was broken. Sure enough it happened right after open then pulled back.

The volume on Thursday was 50.8% short sold according to shortsqueeze.com. The daily short sale percentage of volume is a premium service, and can be worth it if you follow lower float stocks like CATB with 10.2 mil in float.  CATB had 3.6 million in volume on Thursday with 50% short then on Friday after the pop in volume the volume jumped to 59 million. According to shortsqueeze.com 56% of the volume Friday was short sold. That means that there could be a bigger movement coming next week.

Earnings according to Yahoo Earnings Calendar is on Thursday the 16th and with this move prior to the earnings it seems there might be some insider knowledge that was leaked and the volume is preceding the news. This is 100% my opinion but many times we will see the volume comes in before the news is released.

In my opinion there will be more movement to the stock next week to the upside. Looking back at Form 4s for the stock 1 month ago, there were 4 officiers that bought 100k shares or more of the stock. This to me indicates A. They think that the stock is at a great purchase price and B. There is some inside information coming that will result in an increase in the stock.

catbHere is the 5 min chart of the stock on Friday. You can see right at open it popped up from 1.170s to 1.88. An initial Sell off with a bottom around $1.7 and then upside all day until roughly 1130 with a consolidation period around $2. You see that the volume that came in and all the shares that exchanged hands but the price wasnt moving to downside that the buying volume was creating support. It is no suprise that the close was back at that support level it held for almost 45 min in the morning. Look for a break of resistance levels of 2.20, 2.40 and then 2.75 for it really run next week.

All of this to say stay on track with you goals. I want to make this book happen for all of you and this time that my hormones are out of whack with trading is the perfect time to make it happen. Stay true to your dreams and put energy towards it everyday to change your future. I never thought of myself as a daytrader and an author of a soon to be goal of NYT bestseller.

You can make your dreams reality with hard work to change your own future. Start Today!

And if you reach out to me and I dont respond immediately please don’t take it personally as I might get to it at a 2 or 3 am feeding while reading on my phone.

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter (@jane_yul), Instagram (missairplanejane), LinkedIn and Facebook (@sugarairplanejane). carpeprofit@gmail.com or YouTube

Working on my book  to be released this spring of 2017 available on Amazon. If you want me to email you as it is available shoot your name over to carpeprofit@gmail.com

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. Discount code  NOSNAKES  good March 17th-20th for 20% of 1st month or year that I will update here on 17th and on Twitter and Facebook. 

For my charting and level 2 I use Equityfeed.

This blog is for information purposes. I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

 

$TWLO and my newest addition….

The past 12 days have absolutely flown by and in a clouded haze from lack of sleep. If you are new to reading my blog or following me the reason why is due to the birth of our second daughter Scarlett Victoria on February 2nd.

I have had to take time to put trading aside to be a Mom first. We are blessed with a happy healthy little girl.  Having friends with a child in the ICU born 10 weeks early we know how lucky we are to have the ability to have her wake us up at home in the middle of the night.

Tending to a newborn is definitely a 24 hour job with breaks of maybe an hour or two.  I love helping and sharing with all of you to improve in trading. At this time I am not able to give trading my full effort and can’t depend on the hours of 930-12 to be baby free. So in the meantime, I look forward to sharing with you in the book. I had hopes to get it to the editor by the 10th, but our love came early.

So in my breaks I work on editing and writing and following one stock. TWLO

twlo-keltner

A good trading buddy of mine mentioned Keltner channels and an interesting phenomenom about Bollinger Bands and stocks reactions. Here is a daily chart of TWLO and you can see the Keltner channel consists of the green lines and the Bollinger Bands are red. When the Bollinger bands dip inside the Keltner channel the last week of January the stock created a bottom and then ran up. The same is true for the middle of December but to the downside. Which can indicate that there will be movement one way or the other so to watch the momentum and capitalize on it.

I have also been watching options more as a potential to swing with less capital involved and make small gains. I’m also looking forward to Trade Ideas free guest webinar by ACTIVEDAYTRADER.COM  Jonathon Rose Wednsday evening on trading options less than .50 and looking for 10 to 1, 15 to 1  or better.

All this to say that I truly appreciate each and every one of you. I appreciate all the well wishes for our daughter’s birth. As a mom I love to nuture and see not only my daughters thrive but you as well.

When I started my journey, I just wanted to give back and share and I miss being present with you all on a daily basis. Please know this is temporary while my time commitment as a mom is number one priority right now. I will still do my weekly watchlists and hopefully my videos again soon.

In a short time the book will be available and my goal to be able to share with more people will be there. As always your future lies in your hands. The direction you go is based on your daily actions and intentions. So if you want change, no matter what it is then start with a small change today. If you fear something. Put that fear aside as we grow when we step out of comfort zones.

And if you reach out to me and I dont respond immediately please don’t take it personally as I might get to it at a 2 or 3 am feeding while reading on my phone.

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter (@jane_yul), Instagram (missairplanejane), LinkedIn and Facebook (@sugarairplanejane). carpeprofit@gmail.com or YouTube

Working on my book  to be released this spring of 2017 available on Amazon. If you want me to email you as it is available shoot your name over to carpeprofit@gmail.com.

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. There be an open house for just $8.88 for a  week  to test the full premium services starting Feb. 6th. 

For my charting and level 2 I use Equityfeed.

This blog is for information purposes. I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

 

Sometimes the best trade is no trade and keeping on track to your goals

In the past week I have really seen a difference in my mental capacity with the constant waking up in the middle of the night around 2:30-3am at 38 weeks pregnant and not being able to get back to sleep. After the first couple of nights it happened I realized that my brain is not running at 100%

You know when someone asks you your cell phone number and you can’t remember it. Or you walk into a room and can not for the life of you remember why you went in there. Well that, as well as my hubby clueing me into this change lead me to watch more now until our little one’s birthday in the next two weeks. If I’m 100% rested and running all cylinders great. I will be full on active.

In the meantime I will continue to study the market, videos, research. Work on the book, blog, YouTube videos and testing out Stocks To Trade. They offer a one week trial for $1. Also Trade Ideas has a TI Premium  week open house Feb 6th  trial for $8.88.

It is not worth it to force a trade and not be at 100%. If you are feeling sick or off your game be honest with yourself. There will always be a good stock to trade and the market will be open the next trading day. In the beginning I felt like I was missing out…but now over time I see there are stocks to trade everyday.

In editing my book it brings me back my beginning and the thoughts I had as a newbie trader. I wanted it soooo bad. However rushing the process does not mean success will happen faster. You cant just jump into a trade because you want to trade.

It is important to understand the why behind it and to do that you have to study. Study the charts. Study the news and catalysts. This week has been a whirlwind as well with Trump’s first week as President. I will touch more on this an my weekly watchlist in my YouTube video coming on Sunday.

For example the pipeline deal is back on and oil spiked on the news and the Canadian dollar strengthened. Then the reality set in of the details and it could be more than a year for permits and everything to go through in order for the work to commence. So with all the executive orders we are seeing immediate jumps in one direction or another, but there is from what I see little follow through in the days after.

His executive orders are acting as catalysts it seems the day traders are in and out in a day with potential long term growth but nothing like the first day reaction.

The markets are always changing and Friday was an interesting one with the Dow down and Nasdaq up. Then the two are in disagreement it can be tough to trade. I was talking with a trading buddy and he was frustrated with the ambiguity of the market.

If you see things like this dont fight the market. It will always win. Be smart with stops mental or hard and stick to them. If the trade does not go your way then get out. Dont anticipate, but react to present price action.

I have from what the Doctor anticipates less than 2 weeks for our little love to be here and I really want to achieve that goal of sharing my book with you. So literally working day and night (when insomnia happens) to make that goal come true. 60% done with editing chapters so far. If you are interested in being put on the list to get the news shoot me an email at carpeprofit@gmail.com

When you want to make a change in your life it starts with a positive mindset first that you can do it and second an action daily to make that change happen. So if you want to see change do it today. I even recommend a post it note on your mirror for the morning to ask yourself what are you going to do to change your future today? The work has to initiate within you! You control your future with your daily decisions!

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter (@jane_yul), Instagram (missairplanejane), LinkedIn and Facebook (@sugarairplanejane). carpeprofit@gmail.com or YouTube

Working on my book  to be released this spring of 2017 available on Amazon. If you want me to email you as it is available shoot your name over to carpeprofit@gmail.com.

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. There be an open house for just $8.88 for a  week  to test the full premium services starting Feb. 6th. 

For my charting and level 2 I use Equityfeed.

This blog is for information purposes. I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

$SGY $ETRM $GLBS $ZYNE all have what in Common?

These stocks, when the timing is right have rocking momentum to the up and downside. This all comes from being lower float stocks and typically having a highly shorted float percentage to them.

SGY Float :4,924,000

ETRM:1,613,000

GLBS: 3,662,100

ZYNE:6,537,500

When the momentum starts the chart as you will see tends to spike at open, have a nice little pullback and then surge again before lunch. Here are two different stocks that ran this week and the similar set up that I am talking about. SGY on the left and ETRM on the right

As you can see there is momentum right off the bat typically due to news of some sort and the inital shorts that see this happening and start to buy to cover their positions. So the upward movement happens with shorts buying, their stops being executed and also new buyers with momentum. Then you have the new buyers that take some profits and some shorts that get on board. The stock sells off and finds a new support, consolidates and runs again with many times surging through the previous high and burning more shorts in a squeeze.

As with GLBS from last week I was long from 6.06 on Friday then it was halted with news that was speculated from their prior press releases to dilute the overall number of shares of the company and drop the value of the stock. Well the news released after the halt said that this secondary financing was not going through and although the company in the long term needs to find financing the immediate drop in share price was not due to happen. More than 50% of the float was short from Friday and when the fear set in on Monday it drove it right back up and then some.

The same has been true for SGY going into friday. On Thursday there was news that the company was a good long term value buy and the share price rose some. Then the short float that sold the chart on Thursday was 59% of the volume. I find these numbers with shortsqueeze.com premium service. To me it is well worth the small monthly fee to see the % short sold of the volume from the day before. This is a sample of the information that I am talking about. SGY Thursday data on left and Friday data on the right.

I will definitely be watching SGY going into Monday for more squeeze potential because it has held its value even with 48% of Friday’s volume being short. That means that roughly 2.7 million shares wer sold short on Friday. It does not take into account the momentum buyers and sellers that rode it up and took profits along the way. The stock has been a multiday spiker when you look left in the chart and when the momentum is there to the upside it can cause major runs. And this stock has been recommended as a good value stock for the longer term investor and it has seen two good days of upward momentum and the value investor would love a nice 30% return like this has been showing lately.

These stocks are great because you can take large percentage moves in a day, but the action is very fast and hard to set a hard stop as they tend to get executed by Market Makers with the volatiliy very quickly.

I honestly trade these stocks uber conservatively and take profits way too soon because I am cautious about them pulling back. And what goes up can go down just as fast in the low float world. When there is demand it runs up quickly and when people sell and want to dump their shares it can go down just as fast if not faster.  I try to always sell into strength as it is easier to get a fill with buyers. When it is dropping down it can be hard to get a limit to execute if you are not finding people to buy.

Now you ask how do I find these stocks that are moving like this. Well it is a custom alert alert that I use with Trade Ideas. It is amazing software and you can create alerts for any style of trading. Everyone has their own type of alert system that they enjoy using whether it is an email service, squawk service (like Benzinga) or text alert or chat room. I enjoy the audible part of Trade Ideas as I know I’m an audbile learner and I can easier type the ticker without having to filter through alerts visibly and take my eyes off my charting screen.

Everyone at some point or another gets the news to find stocks moving but it is the ones that are able to find them in the beginning of the movement that are at an advantage. Being late to the party can end up in losses over and over to the long side. These short float stocks are great when they crack if you can get shares, but be cautious of the the short squeeze against you.

If you have been following me for a while or just new to following me I am 2.5 weeks away from the estimated due date of my second daughter. I am working very hard to get my book off to the editors before she arrives. In the meantime before delivery I will keep all of the blogging and tweeting and videos up as long as possible, but there might be a couple weeks where I take a break to take care of the new bundle of joy. I have a passion for stocks and sharing and helping others grow.

Our own successes come from the energy and dedication we put forward to making our dreams reality.

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter (@jane_yul), Instagram (missairplanejane), LinkedIn and Facebook (@sugarairplanejane). carpeprofit@gmail.com or YouTube

Working on my book  to be released this spring of 2017 available on Amazon. If you want me to email you as it is available shoot your name over to carpeprofit@gmail.com.

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. There be an open house for just $8.88 for a  week  to test the full premium services starting Feb. 6th. 

For my charting and level 2 I use Equityfeed.

This blog is for information purposes. I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

ETFs & $DWTI, $UWTI $DGAZ and $UGAZ to grow my 401k

401k

In the past year of trading I also discovered 3x ETFs or ETNs to really grow my 401k. Last year from Febuary to June I gained 100% in my 401k trading UWTI and DWTI. The ETFs are great because the 3x means that the volatility and price action tends to be 3 times as strong in the trend direction.

Now this can be quite a benefit as long as you are on the right price action. If you get caught in the wrong direction it can also eat away at capital very quickly. So I what I learned is to make sure to protect that capital with a stop.

I will usually go in with a bracket of a trailing stop on the sell side and move it tighter once I’m in the money or above my entry price. I like to do that to make sure that I lock profits and protect capital.

Last year oil was at all time lows and so trading DWTI and UWTI was  very profitable. This year I saw the all time high in the price of Natural Gas and with my RSI extreme knowledge and knowledge general of price action I traded DGAZ and UGAZ.

I took a nice 29% profit overnight when the Natural Gas price pulled back from highs however I now know I was conservative and could have made almost 85% in 4 days.  Once it looked like DGAZ was at an extreme I went long UGAZ and my entry was actually one day too early.

There is always room to learn something new and how to trade them. I like ETFs for the 401K as I like to just “crockpot” the trades or swing them with the bracket orders. The natural gas numbers I know are now announced every Thursday at 1030 EST and usually there is an extreme reaction one way or the other based on the news. As I see the extreme happens like a stock spike and then you can trade the reverse to get a quick intraday trade.

The same occurance happens when Oil numbers are announced on Wednesdays. For now these are the only two that I have traded and I am starting to learn how they react to news and price action.

As with stocks once you start to study and action see the patterns of that particular financial instrument you can see ways to grow your account where your risk is mitigated.

I am definitely not the be all master of stocks, but I enjoy helping to share my experience to help others in their journey. When you put in the work and continue to learn you can only get better. I’m also someone that believes the more you share the more it comes back to you and I look to help others succeed. There is great satisfaction in hearing that others have profited or learned along the way with a little motivation from my journey

This week has been a busy one with finishing up chapter one on the book and 9 more to go before sending it off to the editor. I can’t wait to share it with all of you. IT is not just my experience, but others as well which is what really helped me in the beginning.

I am officially 3 weeks away from my little one’s due date on Monday so I might be a little MIA once she is born to give you a heads up. With my first I had high blood pressure and had an emergency c section 1 week early, so praying this one has no issues and she is born naturally. Out of my control like market price action and I will react based on what is presented to me.

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter (@jane_yul), Instagram (missairplanejane), LinkedIn and Facebook (@sugarairplanejane). carpeprofit@gmail.com or YouTube

Working on my book  to be released this spring of 2017 available on Amazon. If you want me to email you as it is available shoot your name over to carpeprofit@gmail.com.

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. Discount Code for Sunday and Monday for MLKDAY for up to 20% off and there will be an open house to test the full trial starting Feb. 6th. Stay tuned for link for open house.

For my charting and level 2 I use Equityfeed.

This blog is for information purposes. I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.

Watching $PTLA into the last trading week of 2016

This past week has been another whirlwind. I have been working hard at getting the book rocking and rolling along. Set up a trademark and did 2 more interviews with women. One in Toronto and one in Dubai. It is amazing to hear their journies and I look forward to sharing them all come publication date.

As for trading the week had strongward upward momentum for positive stocks and the loser stocks seemed to continue a downtrend.

$PTLA was a huge winner with their drug being approved. It went up 30% after the 2:12pm announcement that the FDA approved the drug. The last time we saw a huge run like this was $SRPT back in September on the 19th where it went up 80% in one day. I’m curious to see if the momentum continues tomorrow as there was the long 3 day weekend for the positive news to set in as everyone chatted away with eggnog and spirits.

My analysis and my opionion as I’m not a financial advisor is the shorts did not want to hold onto their short position A. over the long holiday weekend or even the last week of the year. There is less volume during these two weeks however if it is a lower float stock they leave themselves open to disaster if away from their trades as a short swing trade.

As for the losers dropping more many longer term investors are selling off for capital gains tax purposes. So this can lead to some bargain hunting. It was Dec 21st last year that I bought WYNN around 51 I believe and then by March it was back to 100. I was way conservative and only took about $6 profit on my shares.

I went out of my comfort zone on Friday and tried trading live with a webinar of people listening in and sharing my screen of Trade Ideas alerts. It was far more challenging than I expected it to be. I believe it is because in that hour I wanted to do a live trade and also answer questions. For me if just isnt possible to talk through a trade well and field questions. I went long CTAS and got out at my stop. If I was by myself I think I might have given it the wiggle room it needed to run up roughly $3 from my entry.

So I applaud all those that have their own trading room and are successful at teaching others and trading at the same time. It will be a little bit for me to get that under my belt.

So for now as you know I’m 6 weeks away from my guess delivery week of second week in February and the hormones have kicked in to cause me to nest.

All of a sudden it was….Oh I need to buy diapers, we need to move furniture, I need to get her clothes out and clean, dont forget the hospital bag.

All these things swimming through my head at the moment, so I know that I must trade smart this week as our baby is definitely on my brain.

I hope that you had an amazing holiday weekend with family and friends. That is what life is about. The love that you share with the people around you. Money makes life easier, but when you are in your grave it is the time you shared with people that matter that is more important than the size of your bank account.

I love hearing feedback from you. It makes my trading more personal and I like to hear how I can help you. If you have questions or comments you can contact me here or on Profitly, Twitter, Instagram, LinkedIn and Facebook. carpeprofit@gmail.com or YouTube

The tool I use for scanning and alerting is Trade Ideas who offer an always free trading room. Discount Code through Tuesday Dec 27th is HOLLYDAY for up to 25% off. Next week long Open house is coming in January for full pro trial for more than likely less that $10 to sample the software.

For my charting and level 2 I use Equityfeed.

This blog is for information purposes I am not a registered securities broker-dealer or an investment adviser. The information here is not intended as securities brokerage, investment or as an offer or solicitation of an offer to sell or buy, or as an endorsement, recommendation or sponsorship of any company, security or fund.